The e-commerce world grows bigger and larger with each passing year. Currently, there are an estimated 1.74 billion websites, and of those, up to 24 million specialize in e-commerce. In order for any brand to stand out from the crowd, they must engage in proven marketing strategies. Here are the most effective marketing campaigns businesses don’t want to share with their competitors.
1. Social Media Marketing
The most profitable brands know the importance of growing an excited, loyal audience. However, it’s not always easy for companies, especially start-ups, to find customers. Taking advantage of social media is perhaps the best way to find new followers and build a powerful brand image.
Statistics for 2020 report there are approximately 3.8 billion social media users in the world, and many engage with a variety of platforms. Maintaining an active social media presence is essential if a brand wants to find new customers they wouldn’t normally reach.
2. Content Marketing
The more people a brand reaches, the more sales they can expect. It’s really that simple, and great content marketing utilizes a range of landing pages, website content, and blog posts to boost conversion rates. However, not all content marketing converts. In order for a campaign to work, it must target a specific audience.
While many people believe content marketing is promotional, that’s not always the case. In fact, the most effective campaigns simply provide valuable information relating to a problem the customer may be facing. The goal is to create a sense of urgency that makes customers head over to a landing page to find out more.
3. Video Marketing
While the written word is still a useful form of communication, many internet users prefer to watch videos. The most successful companies know how to reach this audience through clever and effective video marketing. This type of marketing really converts.
These campaigns involve creating compelling video content to post throughout the internet. However, producing high-quality videos requires skill, experience, and the right equipment. It’s best to leave these complex jobs to the professional who can develop intriguing, viral-worthy content.
The most well-known, visible brands on the internet employ a variety of these marketing campaigns every day. Not only does it help them find new leads, but it also helps companies maintain the audience they already have. Visit https://www.webperformancemedia.com.au/ to learn even more about proven online marketing tactics.